“The Cult of Alien Gods: H.P. Lovecraft And Extraterrestrial Pop Culture” by Jason Colavito
"Many Americans believe that so-called ancient astronauts (visitors from outer space) were responsible for historical wonders like the pyramids. This entertaining and informative book traces the origins of such beliefs to the work of horror writer H.P. Lovecraft (1890-1937). The author takes the reader through fifty years of pop culture and pseudoscience highlighting such influential figures and developments as Erich von Däniken (Chariots of the Gods), Graham Hancock (Fingerprints of the Gods), Zecharia Sitchin (Twelfth Planet), and the Raёlian Revolution. The astounding and improbable connections among these various characters are revealed, along with the disturbing consequences of Lovecraft's "little joke" for modern science and public knowledge."
Comments and discussion can be found in the channel